2024 - present
Goodnotes Web
Web Design
UX Design
As part of Goodnotes’ brand evolution, we led the design and execution of a series of high-impact landing pages targeting different audience segments, ranging from B2B decision-makers to creatives and productivity enthusiasts. We created experiences that were visually cohesive, user-centric, and strategically aligned across multiple campaigns, including partnerships with The Diary of a CEO podcast and Apple, the launch of an affiliate program, and the introduction of enterprise tools like the Admin Console.
Challenges
Each initiative presented unique challenges. We needed to maintain brand consistency while adapting to vastly different contexts, from corporate B2B environments to creative galleries and influencer campaigns. Balancing visual appeal with clarity, especially when communicating complex enterprise features or partner identities, requires thoughtful design systems. Additionally, conversion optimisation, accessibility, and seamless cross-platform implementation were key priorities.
Results
To solve these challenges, we developed a flexible design framework grounded in the updated Goodnotes brand guidelines. This framework allowed us to scale visual elements—like colour, typography, and layout—across platforms while preserving a consistent identity. Each page was tailored to its audience: clean and persuasive for enterprise clients, inviting and informative for affiliates, immersive and emotive for collaborations and galleries. Strategic UX decisions and modular content blocks ensured adaptability and performance across devices.
Process
We began with a deep brand audit and stakeholder alignment to define the tone, functionality, and KPIs for each landing page. From there, we mapped out user journeys and wireframes specific to each segment: IT administrators, creators, podcast listeners, educators, and general users. Designs were refined through user-centred iterations, focusing on clarity, visual storytelling, and optimised flows. Key features included interactive galleries, clear CTAs, embedded testimonial blocks, and streamlined sign-up and inquiry processes.
Conclusion
The landing pages helped elevate Goodnotes’ brand presence across a diverse range of audiences. Whether highlighting the elegance of digital note-taking or driving enterprise adoption through robust admin tools, each design reinforced Goodnotes’ reputation for innovation, creativity, and user-first thinking. The unified design approach ensured cohesion while enabling each campaign to shine on its own terms, strengthening Goodnotes’ position as a global leader in productivity and digital handwriting.