2024
Goodnotes Classroom
Brand Design
Marketing Design
Goodnotes Classroom was developed to empower educators with an AI-integrated tool that streamlines workflows and enhances student engagement. Built in collaboration with teachers, students, and school communities, it aims to deliver more personalised and impactful learning experiences.
Challenges
The main challenge was creating marketing materials that effectively communicated the unique value of Goodnotes Classroom to educators, while highlighting its AI-driven features and integration with digital note-taking best practices. Additionally, we had to ensure that the visuals resonated with educators, students, and school communities while conveying the platform’s ease of use and impact on learning.
Process
Understanding the Audience and Requirements: We began by gathering insights from teachers, students, and school communities to understand their specific needs and pain points. This informed the design and messaging to ensure the marketing materials resonated with educators and highlighted the tool’s benefits for streamlining workflows and enhancing student engagement.
Defining the Visual Identity and Messaging: We worked on creating a visual style that reflected Goodnotes' brand values while being approachable and relevant to educators. Clear, concise messaging was crafted to emphasise how Goodnotes Classroom’s AI functionality could improve teaching and learning experiences.
Designing Marketing Materials: We created a variety of materials, including app store screenshots and promotional graphics, using a clean, modern design language that was both visually engaging and informative. The goal was to convey the ease of use, AI-driven features, and educational impact of Goodnotes Classroom.
Conclusion
The creative process behind Goodnotes Classroom’s marketing materials successfully captured the tool’s value for educators, highlighting its AI-driven features and ability to enhance teaching and learning. Through thoughtful design and collaboration with educators, we created compelling visuals that resonated with the target audience, ultimately supporting the adoption and success of Goodnotes Classroom in educational communities.