2023 - present
Goodnotes 6
Brand Design
Marketing Design
In collaboration with the Goodnotes brand team, I played a key role in the implementation of the new Goodnotes brand, ensuring consistency across multiple platforms. I created visually engaging marketing materials for the App Store, social media, presentations, and events to help elevate the brand’s presence.
Challenges
The main challenge was ensuring brand consistency across multiple platforms while creating visually captivating and effective marketing materials.
Results
The project successfully reinforced Goodnotes' brand identity across various platforms and campaigns, including the App Store, social media, events, conferences and affiliate programs.
Process
Brand Consistency Analysis: I began the process by thoroughly reviewing the updated Goodnotes brand guidelines to ensure that all marketing materials across different platforms maintained consistency. This involved closely examining key elements like colour schemes, typography, logo usage, and visual style to create a cohesive look that reflected Goodnotes’ identity while also meeting the needs of various marketing channels.
User-Centred Design for Conversion Optimisation: With the user experience at the forefront, I focused on creating designs that were intuitive and easy to navigate, ensuring a frictionless user experience from start to finish. I paid special attention to the structure and flow of each web page.
Conclusion
The project successfully reinforced Goodnotes' brand identity across various platforms through strategically designed marketing materials, landing pages, and App Store assets. By focusing on user-centred design, conversion optimisation, and global accessibility, I helped drive engagement and conversions, effectively showcasing Goodnotes' innovative features. The cohesive approach ensured the brand's message resonated with diverse audiences, strengthening its position as a leader in the productivity and AI-driven handwriting space.
