Robokiller & Robokiller Enterprise
I collaborated with Robokiller, the award-winning spam call-blocking app, to create high-impact visual content that strengthened their consumer and enterprise brands. From App Store screenshots and animated ads to B2B marketing materials like LinkedIn content, eBooks, and presentation decks, my designs helped drive engagement and brand recognition.
New York, USA
2016
Telecommunications
$3.7 billion (2022)
400+
Challenge
Robokiller needed visually compelling marketing materials to effectively communicate its AI-powered spam-blocking technology. Additionally, the outdated brand identity lacked consistency and impact across consumer and B2B channels, making it difficult to establish a strong presence. The challenge was to create engaging, modern designs for App Store assets, ads, social media, and enterprise marketing materials like LinkedIn content and eBooks while refreshing the brand’s look and feel.
Results
A refreshed brand identity with cohesive, high-quality visuals strengthened Robokiller’s positioning in both the consumer and enterprise markets. The new design system improved brand recognition, user engagement, and conversion rates, while the B2B content elevated Robokiller Enterprise as a trusted industry leader, attracting more business clients.
Process
Research & Strategy: We began by analyzing Robokiller’s existing brand identity to identify inconsistencies and areas for improvement. To ensure a modern and standout visual approach, we conducted industry research and competitor analysis. Additionally, we defined key messaging and audience segments for both consumer and B2B marketing to tailor the designs for maximum impact.
Concept Development: Using insights from the research phase, we developed mood boards and style directions to refine the brand’s aesthetic. We then created wireframes and design mockups for App Store screenshots, ads, and social media content, ensuring a cohesive and visually engaging experience.
Design Execution: Once the concepts were finalised, we designed engaging App Store screenshots, animated ads, and social media content to enhance user engagement. For Robokiller Enterprise, we crafted LinkedIn content, eBooks, and presentation decks to position the brand as a thought leader in the B2B space.
Iteration & Optimization: After initial designs were completed, we gathered feedback from stakeholders and made refinements to enhance clarity and impact. We optimized assets for adaptability across different platforms and formats, ensuring seamless integration into marketing campaigns, digital ads, and enterprise outreach. The final result was a refreshed, high-quality brand identity that strengthened Robokiller’s presence and engagement across both consumer and B2B markets.
Conclusion
The project delivered impactful marketing assets that enhanced engagement and strengthened Robokillers presence across both consumer and B2B markets. From App Store visuals and animated ads to LinkedIn content and presentation decks, each design played a key role in communicating Robokiller’s value and driving user interaction. The result was a suite of high-quality, cohesive materials that supported growth, increased visibility, and helped position Robokiller as a leader in spam call protection.