Goodnotes
In collaboration with the Goodnotes brand team, I played a key role in the implementation of the new Goodnotes brand, ensuring consistency across multiple platforms. I created visually engaging marketing materials for the App Store, social media, presentations, and events to help elevate the brand’s presence. I also designed sleek, user-friendly landing pages.
London, England
2011
Software Development
$47 million (2023)
200+
Challenge
The main challenge was ensuring brand consistency across multiple platforms while creating visually captivating and effective marketing materials. Additionally, designing landing pages with clear, engaging content and seamless user experiences required balancing aesthetics with conversion goals.
Results
The project successfully reinforced Goodnotes' brand identity across various platforms and campaigns, including the App Store, social media, and affiliate programs. The landing pages, including those for the B2B services and the collaboration with The Diary Of A CEO, were optimized for conversions, effectively driving user engagement and highlighting Goodnotes’ innovative features.
Process
Brand Consistency Analysis: I began the process by thoroughly reviewing the updated Goodnotes brand guidelines to ensure that all marketing materials across different platforms maintained consistency. This involved closely examining key elements like color schemes, typography, logo usage, and visual style to create a cohesive look that reflected Goodnotes’ identity while also meeting the needs of various marketing channels.
Concept Ideation for Landing Pages: For each landing page, I started with brainstorming sessions to generate design concepts that were not only visually appealing but also aligned with the Goodnotes brand. My focus was on crafting designs that would resonate across audiences, whether they were potential affiliate partners or business clients, and clearly communicate the benefits of the product in a compelling way.
User-Centered Design for Conversion Optimisation: With the user experience at the forefront, I focused on creating designs that were intuitive and easy to navigate, ensuring a frictionless user experience from start to finish. I paid special attention to the structure and flow of each web page.
The landing page designed for The Diary of a CEO x Goodnotes collaboration highlighted Steven Bartlett’s testimonial and offered extended trial options, providing a seamless, engaging experience that encouraged user sign-ups.
The affiliate program landing page was designed with a simple, modern layout and clear messaging, making it easy for users, influencers, and brands to join the program and drive conversions.
App Store Assets and Screenshots: I was responsible for designing App Store assets and screenshots that effectively showcased Goodnotes' key features, tailoring the visuals to resonate with diverse global audiences. This required creating 15 different language variations of the assets, ensuring each screenshot was culturally relevant and language-specific. I collaborated with the localization team to adapt the copy and design elements, maintaining consistency with the brand while optimizing for the unique needs of each market, thus driving higher engagement across global app store listings.
Back to School Campaign: I worked with the marketing team to craft a Back to School marketing campaign, as part of the campaign I created a brand motif, blog headers and assets and social media posts, stories, and headers.
Conclusion
The project successfully reinforced Goodnotes' brand identity across various platforms through strategically designed marketing materials, landing pages, and App Store assets. By focusing on user-centered design, conversion optimization, and global accessibility, the project helped drive engagement and conversions, effectively showcasing Goodnotes' innovative features. The cohesive approach ensured the brand's message resonated with diverse audiences, strengthening its position as a leader in the productivity and AI-driven handwriting space.