Good Future Foundation
The Good Future Foundation needed a clear, accessible website and brand identity to highlight its mission of bridging the tech gap in education. We created a simple, user-friendly site with consistent design elements and illustrations to ensure inclusivity, supporting their goal of preparing educators and students for an AI-driven future.
London, England
2024
Education
Non-profit
5+
Challenge
The main challenge was creating a website and brand identity that effectively communicated the Foundation’s mission while ensuring accessibility and inclusivity for a diverse audience. Balancing simplicity with informative content and making the design approachable yet professional was key.
Results
The project resulted in a user-friendly, visually engaging website with clear navigation and a cohesive brand identity. The design successfully highlighted the Foundation’s offerings, enhanced its credibility, and made its mission more accessible, helping to strengthen its impact on educators and students preparing for an AI-driven future.
Process
Research and Understanding the Mission: We began by diving into the Foundation’s mission and target audience, understanding the gap in tech access for schools and the importance of equipping educators for an AI-driven future.
Concept Development: After gathering insights, we brainstormed concepts that would balance trust, transparency, and innovation, ensuring the brand communicated the Foundation's commitment to accessibility and the future.
Brand Identity Design: We selected a clean, easy-to-read typeface and incorporated illustrations to humanize the brand, while focusing on colors and contrasts to ensure accessibility for all users.
Website Architecture and Layout: We designed a simple, intuitive website structure with clear navigation to showcase the Foundation’s offerings, making it easy for users to access key information and resources.
Conclusion
Through a thoughtful design process focused on accessibility and clarity, we successfully created a website and brand identity that effectively communicated the Good Future Foundation’s mission. The user-friendly site and cohesive branding not only enhanced the Foundation's credibility but also made its resources more accessible to a diverse audience, supporting its goal of preparing educators and students for an AI-driven future.